Up There Store – SHIFT Profile

Up There Store

Melbourne has long yearned for a menswear store that successfully curates a selection of product that focuses on provenance that can easily form part of your everyday. Due to an embedded post war European influence, Melbourne’s menswear approach has generally focused on tailoring, muted and dark tones and subtle fabrics. Up There store – opened in 2010 by the collective of Brendan Mitchell, James Barrett and Jason Paparoulas – eschews this tradition, instead embarking on a search for a new kind of masculine identity that combines a sense of playfulness, a nod to the outdoors with inherent design detail.

Situated on the first floor of a beautiful low rise building on Mckillop St Melbourne, Up There has transformed a small largely disused space into a premium menswear showroom. Utilising the lovely natural light afforded to the space by the industrial full height windows, the collective have curated labels like Sunny Sports, Norse Projects, Yuketen and Note to Self to fill their garment racks. Recently also picking up Japanese label The Superior Labor – who produce high quality cotton and denim wears in Okayama Japan – it is evident that the inherent quality of a garment is celebrated at this store.

Extending this fastidiousness to the other products that are ranged, Up There are also one of the few retailers to stock Inventory Magazine and accessories from Bedwin. Likewise, the footwear on the display tables also juxtaposes the contemporary with the classic with limited edition Adidas and New Balance sneakers sitting side by side with a select range of Clarks Originals. It’s a store that deserves some recognition purely for its unbending search for something new.

Copyright Leon Goh and SHIFT 2012

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