Monthly Archives: February 2011

Northside Wheelers

2/155 Greville Street
Prahran VIC 3181

10-5 Tuesday–Friday / 11-5 Saturday

Northside Wheelers is a small but amazingly curated space that sticks out like a beacon amongst a bike store wasteland, drawing people from Melbourne’s vibrant cycling community and discerning customers who are searching for products that speak to them on multiple levels. Actually located on Izzett St Prahran, unlike your glitzy local bike shop more focused on selling you day-glo lycra worn by so many along Beach road, Northside Wheelers is a purveyor of fine cycling wares. It’s a store where you’ll come across that lovely vintage Italian De Rosa steel frame sitting proudly in the window or that classic Ciocc bike that you yearned for when you first pedaled a contraption with two wheels.    

Owned by Malachi Moxon who divides his time between being a part-time, full-time cyclist and part-time retail raconteur, Northside Wheelers provides Melbourne with a refreshingly design-focused space to peruse products that reference cycling’s rich history.

The only retailer in Melbourne to stock Rapha cycling wear, its new range of skincare (or embrocation to those who like their cycling with a European bent), along with a rack of beautiful vintage jerseys, caps and tables adorned with some of the finest cycling texts available, Northside Wheelers shuns established notions of what it means to be a bike shop and seeks to establish a tradition of its own.