Archive

Monthly Archives: January 2011

RAPHA

For stylishly discerning riders in your weekend bunch ride on Beach road to the rakish looking commuter that rolls past you at the traffic lights, Rapha cycling wear is carving out a sizeable niche amongst Melbourne’s cycling community.


Rapha cycling wear was created in 2004 by Simon Mottram, ex accountant and branding consultant and Luke Scheybeler, designer who worked for prestigious London design firms like Rufus Leonard, Rapha is currently riding a wave of popularity with their products being adopted by both radonneurs and commuter cyclists.

Rapha’s attention to detail and amazingly curated selection of goods that range from tailored city riding jackets in collaboration with the bespoke London tailor Timothy Everest, to the highest quality performance wear makes all other cycling brands seem antiquated and naive in their approach to product design.

All too often cyclists are presented with product offerings that appear overly technical, with an overt sense of day glow sports styling that is out of place on the rider with a design eye. Rapha’s referencing of cycling’s rich visual heritage and vintage aesthetics from the 50’s to 60’s – for example horizontal colour banding on their basic jersey & subtle logo application on the sleeves – combined with the use of amazing high end merino wool makes it the perfect choice for cyclists who yearn for something more.

Recently releasing a collaborative range with Paul Smith featuring caps, a reinterpretation of Rapha’s soft shell jacket, beautifully detailed leather gloves and jerseys, cycling no longer needs to be all about the technology and can be now be more about the aesthetic.

Rapha is available at Northside Wheelers on Greville St. Prahran, and on the website:

www.rapha.cc

Advertisements